I actively participated in sprints, experimented on experiences with AI assistants and worked closely with the designers on design decisions, iterations of interfaces and user testing.
My exact contributions included iterating and testing mobile application designs, creating flows to facilitate conversations through Amazon Alexa for HBO’s content and starting the complete redesign of HBOGO.com now lauched as HBO Max.
It started with understanding and dissecting redundancies in the existing model.
On the proposed site, incremental information at different stages would curtail the drill-in/drill-out. This meant that both more functionality and more stages, through interstitials, would improve the tiresome and inefficient process that limited the users from exploring content.
The main approach was to identify and focus on the unique strengths of the desktop experience. The goal of the developed web architecture was also to make sure the users could explore the content easily without having to commit to an asset and express the breadth of categories.